Exploring Listing Options: How a REALTOR® Can Customize a Strategy for You
- Kim Clark, AE, GAD
- Apr 2
- 2 min read
Thinking about selling your home and wondering about your listing options? Talk to your REALTOR® about the different paths you can take and how a they can help tailor a strategy just for you.
Home sellers looking to market their homes may have different preferences for how they do so. The latest resource in NAR’s “Consumer Guide” series covers the role that MLSs play in marketing a home, office exclusive and delayed marketing exempt listing options, and the disclosure required when filing an exempt listing.
Exclusive Right-to-Sell Listing: This is the most common choice. Here, you grant your agent the exclusive right to market and sell your property. No matter who finds the buyer, your agent earns a commission. It's a comprehensive approach, ensuring your home gets maximum exposure.
Exclusive Agency Listing: This one's a bit different. Your agent still has the exclusive right to represent your property, but if you, the seller, find the buyer independently, the agent doesn't receive a commission. It's a middle-ground option that offers flexibility.
Open Listing: Think of this as a non-exclusive arrangement. You can have multiple agents working to sell your home, and only the one who brings in the buyer gets the commission. While it might seem like casting a wider net, it often results in less commitment from agents since there's no guaranteed compensation. Open listings are not legal in New Mexico.
Pocket Listings: Also known as "office exclusives," these properties aren't listed on the Multiple Listing Service (MLS). Instead, they're marketed privately, often within a brokerage's network. While this can offer privacy, it might limit the property's exposure to potential buyers.
Coming Soon Listings: These are properties that aren't officially on the market yet but are advertised to generate interest. It's a way to build anticipation, but it's essential to ensure that such marketing aligns with local regulations and MLS policies.
Navigating these options can be complex, but that's where a REALTOR® comes in. They can help craft a marketing strategy that aligns with your goals, ensuring your property gets the right exposure and attracts the right buyers.
For a deeper dive into these listing options, check out the Consumer Guide: Alternative Listing Options provided by the National Association of REALTORS®.
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